Optical retail
Eyewear Accessories
Eyewear Accessories turned its Google Business Profile into its main storefront driver, ending the period with its best month on record.
- Profile view growth
- +569%
- Direction requests
- 432
- Total profile views
- 5,181
The story
The challenge
Eyewear Accessories had an established retail location but a Google Business Profile that was not producing demand. In Nov 2025 the profile recorded 259 views across the month, and local pack presence had not yet been measured for the store.
The journey
What we did
The work treated the profile as a storefront: business categories, services, photographs, and the review and engagement signals that determine local ranking. Local pack presence was added to the monthly reporting from Jan 2026 so the effect of the work could be tracked directly.
The outcome
The results
Profile views rose from 259 in Nov 2025 to 1,733 in Aug 2026, the strongest month of the period. Over ten months the profile produced 624 conversions and 432 direction requests, with local pack presence at 53.33% in Aug 2026.
Charting Profile views for Eyewear Accessories across 10 reported months (Nov 25 to Aug 26). Choose another metric above, or select a row in the full data table below.
Hover or focus the chart to read each month.
Scorecard
KPI scorecard
Every KPI reported for this engagement, printed as text. A target appears only where the source sheet sets one, and the chip states whether the result met it, so no number here depends on color or on a bar.
Profile view growth
+569%
259 views in Nov 2025 to 1,733 in Aug 2026.
Direction requests
432
Navigation taps to the store across the 10-month period.
Total profile views
5,181
Peak month alone delivered 1,733 views.
Conversions
624
Calls, direction requests, website clicks and chat combined.
Source data
Full data table
The complete monthly series behind the charts, reported from Nov 2025 to Aug 2026. A dash marks a month with no reported data. Select a metric name to chart it above.
| Metric | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 |
|---|---|---|---|---|---|---|---|---|---|---|
| 259 | 401 | 439 | 369 | 500 | 443 | 363 | 306 | 368 | 1,733 | |
| 12 | 13 | 17 | 17 | 22 | 27 | 20 | 19 | 11 | 7 | |
| 76 | 54 | 58 | 61 | 36 | 30 | 13 | 39 | 40 | 25 | |
| 91 | 69 | 80 | 80 | 60 | 59 | 37 | 61 | 54 | 33 | |
| No data | No data | 20% | 53.33% | 53.33% | 53.33% | 53.33% | 53.33% | 46.66% | 53.33% |
Scope
Services delivered
The work covered by this engagement between Nov 2025 and Aug 2026.
- Social Media Marketing
- Web Design & Development
- Google Business Profile
Next step
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